Green Conference

I was at the Green Conference, a conference organized for CSR people and all those in communication dealing with responsibility. NGO’s where also invited.
The sessions were ok, let’s say…not necessary a news, but interesting to hear about different strategies and positioning.

The most dynamic session was the one about CSR and social media, especially bloggers. Buddha was annoyed by the fact that he accepts the invitations of NGO’s or companies to participate at different CSR projects, but the results remain a mystery for him. Nobody tells him how the campaign ended…and this is an important part of any collaboration. We know this….”tank you for getting involved, these are the results you helped reached”…. So he said that it is a win-win situation “I do not need money, not always, but do not make me lose face in front of my community”. It is true, they trust him, and they click on the link for him…so, at least he can tell everybody what they achieved.

The conference ended with two interesting speeches. One of the guys, Adrian Soare, asked the question of the day: “Why are you here?” Nobody felt the need of such a question…but the room was expecting it. Expectations of the participants were reached at the end of the conference….which could be a bed sign for the organizers. Speakers should have asked this question at the very beginning.

Another speaker, Adrian Ciubotaru, had also some very interesting facts to talk about. He is a very social person, CSR is in his blood. He says that social media is the shortest way from the desire to interact with others to the desire to change the world in which we all live.
In conclusion “social media is the nicest place where passion can replace the budget” – thus the perfect place to do CSR.